Advertisements in the newspaper, TV commercials, jingles on the radio, grocery store posters, bumper stickers, emails ads and Web sites are create as part of marketing campaigns to entice consumers to buy products. Marketing is the link between an organization and its target audience, which includes customers, clients, investors and partners. Marketers create, manage, enhance and sell products and services so that they reflect well on the company’s brand. A key part of a marketer’s job is to understand the needs, preferences and constraints that define the targeted consumers corresponding to the brand. This career pathway is a good fit for people who are creative or number-minded statisticians with the ability to communicate persuasively, to “think on their feet,” to use tact, to employ good judgment and to establish and maintain effective relationships with people at all levels within and outside the company.

Participating Employers:

Barnes & Noble
Beau Rivage
Best Buy
Biloxi Shuckers
Coldwell Banker Alfonso Realty – Donna Lishen
Cooper Communications
D Wilson & Associates Publishing & Marketing
Geek Squad
Geiger Promotional Products
Humane Society of South Mississippi
Mississippi University of Women
Naval Construction Battalion Center
Pickering Firm, Inc.
Qualified Staffing
Robinson & Assoc.
Shamoon Advertising
Sprint Print
Sun Herald
Terrence Cummings Agency
The Focus Group
The KARD Group
Tulane University
Visit Mississippi Gulf Coast
Women’s Resource Center


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